The Prize Picker Playbook
50 giveaway prizes that attract buyers, not freebie hunters.
The wrong prize is the #1 reason giveaways pull thousands of entries and zero customers. This playbook fixes that.
The prize decides who shows up.
Give away an iPad and you'll get thousands of entries, but almost none of them want what your client sells. Open rates tank, the follow-up flops and your client decides "giveaways don't work."
Pick the right prize and nearly every entry is a local who already wants what that business sells. Fewer, better entries beat more, worse entries every time.
Everything you need to pick prizes that bring in customers
The R.A.V.E.S. Prize Test
Score any prize in 60 seconds before you launch.
50 Done-For-You Prize Ideas
Across 10 local niches — tattoo studios, salons & barbers, med spas, auto repair, pet groomers, gyms, restaurants, home services, boutiques and photographers.
A Money Multiplier Offer For Every Niche
So entrants become paying customers right away.
The 7 Prizes That Quietly Kill Giveaways
And exactly what to say when a client wants to give away an iPad.
A Printable Prize Scorecard
Fill it in live on client calls.
Built For Local Buyers
Every prize is picked for a local audience — the only kind that actually walks in and buys from your client.
The exact prize ideas, scorecard and scripts are inside the download — not on this page.
Who it's for
Stop guessing. Start picking prizes that bring in customers.
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